As an integral part of our commitment to widening the scope of the company, our priority is to concentrate on diversity and target the gaps in the market. With each emerging brand addressing a consumer need, we truly believe this company can be seen as a trendsetter in creating an enviable range of products and becoming a household name synonymous with excellence and, in doing so, raising retail to a new level. We express our gratitude to our team for their dedication to the company’s vision, and their belief that we are on the right path. Their combined 120 years of experience makes them the ideal spearhead for our ventures and ensures that we will reach our goals without ever compromising our integrity or our pursuit of delivering on the promise.

Company Overview

Al Fahim Avenue Group of Companies LLC has systematically strengthened its distribution arm and elevated itself from the procurement of luxury items for the corporate world to becoming an entity engaged in the organized distribution of a wide array of up market luxury products at the regional level. Al Fahim Avenue has swiftly come to be known by its competitors, as well as in the market, for its cutting edge leadership, its uncompromising worth ethic and its clarity in planning, all of which set the standard.

Mission & Values

Distilled to a simple sentiment. We rise one step higher every day and bring about a different approach to our enterprise, giving the industry a fresh energy while serving as an engine for changes demanded by the rapid innovations in retail and marketing. In doing so, we never slow down in our pursuit of excellence. Excellence. A sense of respect. An honest and genuine interest in customer needs. A sense of responsibility to our retailers so they know their trust is well founded.


Brand Builders

To guarantee lasting attainment of the brands it symbolizes, the group’s promise is: Get To know the type of advertises, fashions, customers and competition. Recognize all kind of brands. Represent all its brands with satisfaction and its customers with devotion. Al Fahim avenue Group objectives is to build a relationship between the attraction of the brand products and the desire of the consumer.


Today, our group is a leading distributor of fragrances, cosmetics and self-selection products and continues to build its portfolio through new partnerships and joint enterprises. The group also intensifies its market share and flourish its regional & local exposure through retail activities. 


Understanding of the newest market and fashion looks, AL Fahim Avenue Group captures a top view for its fashion brands. The group ensures the visibility of its fashion brands within Famous franchise agreements. 

Corporate Business & B2B

Al Fahim Avenue is committed to offering customers an unrivalled choice of the world’s best brands with exceptional standards of customer service and after sales support. Our customers are based in UAE and GCC, mix of both large and small companies. Many of our new customers are dealing with us as a result of referrals from existing customers. We have built solid relationship with suppliers locally and internationally and have over 10,000 different products in the Watches, Accessories, Sunglasses, Leather Goods and Perfumes category.